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April 01, 2006
Blogging in the business community
I had great fun of speaking at the Asli 3rd ASEAN Leadership Conference on Leadership that took place last Thursday and yesterday. My topic of speech was "Leadership Challenges in an Increasingly Competitive Environment".
A fascinating topic. After outlining some of the usual issues such as increasing competition and saturating of markets I also talked shortly about the importance of technology and the leveling fields that it provides to consumers and comapnies alike.
Here, I mentioned blogs, social networks, such as Friendster or Multiply, and the creating of webpages. My question to the 60-head strong audience comprising senior management level was "how many of you read blogs?"
I raised my hand - not to entice them to raise their hand but to really encourage the audience. There were a few that raised their arm - may be 4 or 5. They raised their arm very cautiously. Why cautiously? Were they embarrassed to admit that they read blogs?
Anyway - considering the developing influence of blogs on the social landscape - a new communication channel and influencer - the number of those employed in higher management that read blogs in Asia or Malaysia is far too low.
leadership
asean
asli
friendster
social networking
Posted by Andreas at April 1, 2006 12:05 PM
Comments
It's because not many people listen or read the blogs that's well respected. It's kind of like if you're not some minister or Badawi blogging, then your words won't be take seriously. :|
Posted by: Danny Foo at April 1, 2006 05:17 PM
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