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December 01, 2005
Good bye to Fast Company
I am, or better, I was an avid reader of Fast Company. I loved the magazine for its style, its reporting, the out-of-the-box thinking ability, the way it challenged my own thinking. In short, I loved it because it was different.
So different that I subscribed to it last December. But already then did I have the feeling that something had changed in their style.
Nevermind.
After I submitted my subscription online, I received one magazine, pretty early on. Then, I waited and waited. I send a mail to them, and we confirmed my address. However, this was already tough, because their online address bar was pretty cramped, didn't leave much space for the long addresses that are so prevalent in Malaysia.
Still, nothing came and after inquiry again, I just received a mail that said that they have sent the magazine to the provided address. In fact, their e-mail sounded to me as I would have been at fault.
Sometimes in April or May or so, I started to buy the magazine again in the retail shops - even so my subscription was still on - bad enough.
I wouldn't mind buying it, but somehow, the drive is gone. My personal motivation isn't there anymore - the magazine doesn't touch me anymore in contents and style.
The contents doesn't sound right to me anymore. It is getting more and more boring. A lot of the articles are now related to smaller companies and I don't have any relation to them, I don't feel inspired by their actions.
Last week, I bought their latest edition, and boy - to me, it is a boring issue. I didn't find anything that drives me to a WoW, that imparts learning on me. Okay, this is me, and I give credit to Fast Company that they are a company in change. A lot of change but with this kind of direction, well, I am no longer on board. May be I check the December edition as well, but will I buy it? I doubt it.
As such, sorry, Fast Company. You did good to me for a long time, but may be it is time to part. Fair well, and I wish you well!
Posted by Andreas at December 1, 2005 11:30 AM
Comments
Wow, this does bring back memories. I used to be an avid reader of
Fast Company during the dot com days - starting from 97/98. Back then the magazine was much bigger and bolder - about 3-4 times thicker than what it is now. I did subscribe, and eventually I saw that the newsagents received the magazine weeks before I did.
It's not a total loss - all of the magazine articles are still available online.
Posted by: TreoToday at December 1, 2005 03:47 PM