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August 03, 2005
Brand U
It was the battle cry of the 1990s, created (created?) by Tom Peters. The concept of branding yourself as a person, to develop the Brand Called You.
It has been criticised as selfish, egoistic, self-centered and destructive.
Branding was seen as no longer only applicable for products, services and corporations, but was suppose to influence the individual on the road, next to you, your neighbour, and even your dog.
Branding yourself was seen as the helpful weapon, to survive the fast growth and heavy change environment of the 1990s. If anything, it helps to focus yourself on what you are really good at. No, not good alone. Focus on what you are great at, where you differentiate yourself from the one next door. Just as everybody is different, it helps you to clearly identify yourself where you are, what you want to do and where you want to go.
May be it can be described as a pathway into your future.
It is amazing, how many people don't know what their own brand is. How people see them. What is their strength and their weakness. What are their chances, and opportunities. The personal areas where one should get better.
It is also amazing, how many people live their life on a day-to-day basis, without knowing where they want to go. Suddenly, one day, they wake up, it is 5 years later, and they feel a deep sense of being lost, having a mid-life crisis, looking for the young girl next door, or are frustrated with their achievement.
If I only... Does this sound familiar?
Well, it is an advertisement from Parkson that I saw last week in 1 Utama, and I actually quite liked it. I am glad that I had my PDA camera with me, so I could take the pic to share with you. Sorry if it is not that clear, but I hope you get the message.
In case you cannot read it, the sign says:
"Who r u? U r unique. Ur personality; ur looks, ur style... The ultimate brand is U."I loved it!
Posted by Andreas at August 3, 2005 04:56 PM
Comments
i luv ur post
Posted by: carryn at August 6, 2005 02:11 AM
Just one comment! Text messaging(SMS) has finally caught up with us, and has screwed up our spelling! Is it an excuse, even for the sake of 'advertising licence', to misspell in such a way? God help the Queen's English.
Posted by: susmaryosep at August 4, 2005 12:21 PM