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July 12, 2005
Just smell it
I saw this ad for footcare by Scholl in a shop. Is this intersting, or different?
It is definetly interesting, riding on the Nike wave of Just Do It.
In fact, it distinguishes it in playing to the fear of those wearing shoes - aren't we all? - and especially those in sportshoes, after a long run. Getting sweaty feet is one thing, taking of your shoes is another one.
Playing to the success of one ad is pickybaging on the Nike brand. An interesting concept.
Posted by Andreas at July 12, 2005 10:32 AM
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